H&M Studio Men Debut Ivy-Inspired “Athletic Prep” Collection for Fall

A peacoat from the H&M Studio A/W 18 "Athletic Prep" collection.

H&M Studio is H&M’s key seasonal line of elevated fashion essentials and limited-edition fashion-led, statement pieces that play into the key themes and trends of the season. For fall, the collection, which was inspired by Ivy League collegiate style, takes aim at traditional menswear classics and preppy staples albeit with a slick contemporary and rebelliously punk approach. Make no mistake, with its cues from streetwear and reasonable pricing, this is a new take on preppy for a new generation.

Think authentic retro duffel coats, cropped tartan puffer jackets, and corduroy-collared, recycled-wool western jackets for outerwear. Chunky cord slacks in a crisp navy cut and a varsity letter pullover, as well as a “campus sweater” featuring an authentic Harvard University shield emblem capture the essence of the collection. Meanwhile, a chunky wool argyle beanie comprises the finishing touch.

“For this autumn collection, we wanted to combine the signature H&M Studio Men sportswear-oriented mentality with a traditional preppy aesthetic to offer a roster of authentic menswear classics, in premium fabrics, that will surprise our customer thanks to subtle, modern twists,” says Adam Gauffin, Concept Designer at H&M Studio Men.

The collection, which comprises clothing, shoes and accessories, will be available to buy online at hm.com and in selected stores from 6 September.